Episode 8

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Published on:

28th Oct 2025

BTS: What’s Not Instagram Worthy (Roses & Sh*t on the Same Day)

We don’t talk enough about what it actually looks like to make a big life change. You see the polished highlight reel, but not the pivots, flops, and full-on "what-am-I-doing" days behind the scenes.

In this episode, I’m pulling back the curtain on what the past five months have really been like since leaving my library career after 19 years to work for myself. From failed launches to surprising clarity, this is the roses and the sh*t—all in one day.


If you’re in the messy middle of your own transition, this one’s for you.

Book Your Life & Energy Audit

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Transcript
Speaker:

Welcome to the Unfolding Podcast.

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I'm Erica Voell and I am a Decision

Mentor and Inner-Trust Guide, and

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I work with women mainly those in

midlife trust, their inner guidance.

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Understand their unique strengths and

stop saying yes to what drains them.

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Using Human Design coaching and reiki,

we clear the noise so that there are no

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feels powerful and their yes feels true.

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This week, the background energy in Human

Design is the gate of struggle and every.

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Six days, we change the background

energy based on where the sun is at.

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So like if you think about the zodiac,

it moves into the different zodiac signs.

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In Human Design there are

gates, and so the sun is in

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different gates every six days.

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And this gate, this gate of

struggle, is asking us big questions

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around meaning and purpose.

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And honestly, it's like the season

for me, the season of messiness

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and trying to let things work their

way out instead of trying to figure

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it all out or trying to fix it.

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So I wanted to share some of the behind

the scenes of what's been going on lately.

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It has been five months.

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Five months since I left my library

career of over 19 years, and this has

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been like the biggest lesson of my life.

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Like I went to school, I

have two bachelor's degrees,

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I have a master's degree.

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And still, this is the hardest

I think I have ever worked.

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I had a pretty structured

job as a librarian.

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I had a schedule of when I needed to

be where, especially when I was on

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the public service desk or at weekly

or monthly meetings or meetings that

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just got scheduled as blue, but it

did not prepare me for the freedom.

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And the messiness or even the

weird abstract painting that being

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an entrepreneur often feels like.

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When I see people, they

always ask me, how are things?

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Don't you love working for yourself?

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And part of me wants to be like,

yes, I love it so much, and paint it

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all rosy and say how it's so lovely.

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And the truth is.

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I don't think I've ever worked

harder in my entire life.

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I've been seen as a hard worker by my

employers, but this is a whole different

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kind of hard, this is like roses and shit.

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Many times all in the same day, and that's

the part we don't talk about enough.

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When you're in these like big leaps or

making these big changes in your life or

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you know when your life is transitioning.

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If your kid is graduating from high

school and they're moving out of the

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house, we tend to see like the end

result or the pretty photos on Instagram.

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But what we don't see is the messy middle.

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I feel like a lot of people are

in this messy middle right now.

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I mean, our country feels

like it's in the messy middle.

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And if you are in your own version

of a messy transition right now, I

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just wanna say you are not alone.

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So many of us are going through this.

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This is the stuff that most

people don't post about, but it's

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where the growth really happens.

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I have highs and I have lows, but even

on those low days, I would not give up

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what I am doing for anything right now.

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I feel like I get to do something.

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I love so much that I am willing

to risk failure every single

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day, and I have had plenty.

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One of them was a podcast episode

I recorded not too long ago, and I

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used the wrong microphone setting.

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It sounded terrible.

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On top of that, you could hear

our dog barking and my daughter

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yelling in the background.

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My husband's like, well just release it.

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And it was, it was so bad,

but I could not release it.

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I couldn't even listen to it myself

because like I could not stand hearing

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the dog barking or my daughter yelling,

and it was like, oh my goodness.

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So I had to rerecord it.

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And actually that second recording was

so much better and I'm learning to be

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okay with these mistakes to be okay

and that know that these frustrations

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are here to teach me something.

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I was so frustrated that day that I

had made that mistake and I thought,

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oh my gosh, I have wasted my time.

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But now I double check the settings

every time I sit down to record.

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And there have been others.

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There have been some days that I

just have to shrug it off and be

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like, well, that didn't work, and

step away or even laugh about it.

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My daughter doesn't want to hear

the stories, but I love telling

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them to my husband because I

feel like, see, I'm trying.

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It's not working and I'm still

here and I'm still doing it.

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One of my coaches, Dallas Travers

once said that owning your own

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business many times is like failing

in public, and I could not agree more.

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We tend to fail in public, but how often

do we actually share those failures?

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We tend to like hope that no

one will notice and slink away.

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But why do we feel like we need to

pretend that it's all working out?

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And maybe social media has

like, made it that way.

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Maybe we just have a, a very

uncomfortable relationship with

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mistakes and failure in this country.

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Like, are we afraid that if we share

things that aren't perfect, that

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people won't want to be with us?

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Or won't want to work with us?

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When really I'm noticing that the failures

are what connect me with other people.

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But the failures don't make for

pretty pictures on social media.

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Like how do you show that

your kid is melting down?

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Like nobody wants to show that.

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Parenting coaches sometimes

show it, but not always.

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One of my biggest lessons in the

mess this year came from something

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that didn't even get off the ground.

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In August, I was trying to launch a group.

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You know, I'd had great success with

one-on-one clients, but no one signed up.

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I had my pity party for about

a day, but I also was like, I

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don't feel like this is a defeat.

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There was some sting, and after

that subsided, I put on my big

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girl pants and I reassessed,

like, where was my energy in this?

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Was I all in or I was only half in?

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And was I only creating this

because it was like the next

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step of what I should do?

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I know I've talked about this before,

but like shoulding on myself, really,

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I was shoulding on myself big time.

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I should do this.

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I've had good success with clients.

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I should do this group.

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But when I really tuned in, I realized

I totally half-assed the launch and

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halfway through I was losing steam.

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I had written and prescheduled all

of my launch emails ahead of time.

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So from the outside it looked

like everything was going as

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planned, but inside it wasn't.

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I felt myself checking out each

day when nobody was signing up.

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And as time went on, I realized that I had

created this because like I said earlier,

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I thought it was what I should do.

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It was like the next progression

of what you're supposed to do.

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I've had good success with one-on-one

clients, and I should take the same

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approach with a small group, right?

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Which is always when things don't work

out is when we should on ourselves.

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So as I dug deeper into this

reassessment, I really came to

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realize why my energy was deflating.

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When people weren't signing up,

I was beginning to doubt myself.

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I was beginning to doubt whether

or not I could even do this.

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What became really clear was I didn't

think I could give my clients the

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deep attention that I know that they

value and that they deserve, and the

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more I reflected after the launch.

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The more I realized I was trying

to shrink something that's so deep

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and so powerful in a four month

container with one-on-one into a

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smaller container, and it did not fit.

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I love my one-on-one work.

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I love the one hour together

and the work we get to do.

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But I wasn't sure that I could support

people to do that in 20 minutes

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of coaching, and I know that that

affected how much I was reaching

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out to promote the group, even when

I wasn't aware of it at the time.

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That launch flopped but I know

it's not because I'm a bad coach or

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because no one wants to work with me.

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It didn't work because I was pushing.

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And as a generator, when I am pushing,

this is my sign to pause because

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what with pushing comes frustration.

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It gets into that unhealthy

side of my Human Design, and

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it only leads to frustrations.

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I am designed to respond, but when I'm

pushing, I am not responding to things

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I am trying to initiate and push them

through, and things don't work out well.

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I realized I wasn't just pushing,

I was trying to force something

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into being that didn't feel right.

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I wanted the sales page to

be beautiful and perfect.

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I wanted the emails to resonate

deeply with people, but they

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didn't resonate with people.

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They didn't resonate with the

people I wanted to join my group,

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and , now I know that that's okay.

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Because it made me see that when I'm

trying to bring something into the

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world in a perfect way and have those

perfectionist tendencies, it could

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end up not being the right way for me.

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So I've retooled and I'm really

noticing what is calling me in.

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And as a Human Design generator, I am

meant to respond, like I said earlier.

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So I've been noticing what

is my body responding to?

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What is really lighting me up?

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What is one of the things I need to

share because I have in my Human Design.

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A profile of a 5/1, which is like

offering practical solutions to

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people, but also that deep dive.

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One of the most powerful parts

of Human Design is it shows you

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how your energy flows naturally.

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And when there is resistance, that's an

invitation to notice when things are off.

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So for me, pushing always

leads to frustration.

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Responding feels like an oh, it feels

true, and like things are really in flow.

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And I love sharing what I've learned

about Human Design with others.

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You can ask my friends,

you can ask my family.

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I talk about it a lot.

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It's also the key tool I use in

coaching, and as I've been working

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with a Human Design coach for

business, I am learning so much.

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I feel like it's taken what I

can share with clients to a whole

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other level in just a few months.

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So I started creating workshops

and I started creating them last

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spring because that was like

a response that was coming up.

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I reached out to a local spa

and she's like, Hey, would you

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like to to offer a workshop.

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And I was like, oh, I would love that.

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So I've done a few in person that

I have loved and now I am moving

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them online with the intention of

them being like a preview of what is

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bubbling up, what is coming, and this

time when I have felt myself pushing.

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I'm pausing and I'm stepping

back and I'm asking myself, am I

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creating this workshop for me or am

I creating it to share with others?

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Just really being curious.

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And so I held my first free workshop last

week and I promoted it on the podcast

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and I put it out to my email list.

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And once again, what

do you think happened?

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No one signed up.

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Now, I could have made this like

about myself, and I could have quietly

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canceled the workshop and been like,

nobody wants to hear from me, or that

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it's another thing that's not working.

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Instead, I got really curious and I

paused and I was like, you know what?

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I'm gonna reach out to some

people and see if they will

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come so that I can record this.

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For something that's coming

up in a couple weeks.

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And then I have that like really

good energy and they came and they

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supported me, and I know that even

though it was my first free workshop,

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there will be a lot of momentum.

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This was just the first in the series

that are leading into something that

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I'm so lit up about that's coming at

the beginning of the year, and I will

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talk more about that in a minute.

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We always want things

to be this linear path.

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Like just a nice steady line.

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We don't want any switchbacks,

we don't want any falls.

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We don't want any drama.

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But that's like, not really how it works.

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That's not how life works.

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I mean, you have your ups and your downs,

but it's really how we want it to be.

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I mean, I love a good step-by-step

process and I'm quickly learning

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that while I want my business to grow

steadily, I'm also gonna have lulls and

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I'm gonna have areas of contraction.

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And just like a friend

who's a yoga teacher told me

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like, you can't just inhale.

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We need to exhale.

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We need that contraction before

we can inhale and expand again.

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I mean, we can't all be like Veruca

salt in Willy Wonka where we will

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if we continue to inhale, like we'll

just blow up and explode and pop.

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Like we need to inhale, but

then we also have to exhale.

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It's not physically possible for us to

continue to inhale and inhale and inhale.

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It's also not possible for

us to grow without some sort

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of plateau or contraction.

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I mean, that's what makes

our growth sustainable.

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Like we grow a little bit and then

we come to a stair step, flatten out

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plateau, and then we grow a little

bit more, and then we have a plateau,

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and then we grow a little bit more.

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That's what makes our growth sustainable.

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But after those hard places, when

things are smoother, are where we can

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look back and see how much we've grown.

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I talked about in my last episode

about like thanking your past

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self and those footprints in the

sand of like how far you've come.

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That launch in August was just

like an exhale before an inhale.

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Like I can see the steps I took

that got me to where I am now and my

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next launch will be so much better.

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I could feel a shift happening

during Eclipse season in September.

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So like the launch didn't happen.

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But then I could feel some

shift happening, and so now I'm

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like learning and taking notes.

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So the workshops I'm doing now are leading

into something that's coming in January,

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and it's still in this co-creation phase.

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It's gonna be around Human Design,

it's gonna be about using it in your

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life, but it's gonna be in a different

way than my one-on-one coaching.

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It's like a perfect compliment

to one-on-one coaching, and it

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will be accessible to anyone who

wants to learn, but isn't ready

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for that deep one-on-one coaching.

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It's like nothing I've ever done before.

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I have never tried something and

then built it as I go and using

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other people's feedback to help me.

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I'm so excited.

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I'm so excited to be like building it

by responding as opposed to pushing.

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Because I know that the more I stick

with something that really lights me

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up, then the more magnetic I become and

the more aligned people will find me.

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And I will just keep going.

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I am still in that messy middle of

it, and I'm still figuring it out.

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But the difference now is that I trust

that I'm exactly where I am meant to be.

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I'm not supposed to

have it all figured out.

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It is going to unfold at the right time,

and I will have to be patient and trust

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the next step will get me closer to where

I wanna go instead of trying to like have

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this roadmap with my destination, with

everything all mapped out to the very end,

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which means that , you know, there will be

a road closure and I will have to reroute.

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So if you are in that messy middle,

this messy place where things are not

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quite working out like you'd hoped.

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I don't want you to assume

that you're on the wrong path.

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You might just be having

to take a bit of a detour.

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You also might be shedding

what is no longer fitting you.

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I mean, fall is the perfect

season for shedding things.

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For releasing what's no longer serving us.

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If you're in the northern hemisphere,

you can see it in all the trees

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that are releasing all the leaves.

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Those leaves are no longer serving

them, and they are letting them go.

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So what is something recently that

did not go the way you had planned,

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but it taught you something anyway, or

maybe it worked out in a better way?

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I want you to reflect on that.

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I will be sharing more in a future

episode about what's coming up

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in January as it comes together.

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And in the meantime, I want to invite you

to schedule a Life & Energy Audit with me.

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It's a guided check-in to see

where your energy is going.

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What's working and what's

quietly draining you.

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This is a conversation to help

you reconnect to what matters.

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'cause if you've been feeling

stretched thin or stuck, or You've

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gotten to this place where you

just don't feel like yourself,

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this call is a good place to start.

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And then all those workshops

I've been talking about, they

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are linked in the show notes.

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There are two workshops in November.

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One dives into the Human Design

centers and like how your energy

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flows throughout your whole system.

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And then the second workshop

is one I am so excited about.

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This is about diving into the fears,

where they show up in your Human Design

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chart and how they are holding you back.

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I would love to see you

in any of the workshops.

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You can come live and if you

register, you will get the replay.

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So go ahead and register.

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You can find it in the show notes.

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If this episode resonated with

you, I would be so grateful if you

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would follow the show, give it a

like, leave a review, or share it

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with someone you know who needs it.

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Be well, and I will talk to you next time.

Show artwork for Unfolding: Audio Letters from the Middle of Becoming

About the Podcast

Unfolding: Audio Letters from the Middle of Becoming
Hosted by Erica Voell

What if midlife wasn’t a crisis… but an invitation?

Each week, Erica Voell, a Confidence & Well-Being coach and Human Design Guide shares honest audio letters from the middle of becoming—reflecting on self-trust, Human Design, motherhood, identity shifts, and the messy beauty of figuring it out as you go.

If you’ve ever felt stuck between who you’ve been and who you’re becoming… if you’re learning to say no to what drains you and yes to yourself… if you’re craving grounded, thoughtful reflection that doesn’t come with a 10-step plan—this is for you.

About your host

Profile picture for Erica Voell

Erica Voell


I use tools like Human Design, coaching, and
Reiki to help women in midlife say no to what
drains them—because they trust their decisions
and understand their unique strengths.

Together, we clear old patterns, and they learn
how they’re designed to make confident decisions
and start putting themselves first.